Meet HerOS
The first AI-powered Platform for Women in Real Estate.
Marketing, lead gen, and transaction management - all in one beautifully streamlined platform.
Built with AI. Designed for balance. Powered by community.
Why Her OS
you need more than templates & wingin' it -
Over *60% of Real Estate Agents are Women.
& Most Don't Last 5 Years in the Business.
We're on a mission to change that.
Women make up over one-third of the global real estate workforce…
but less than 10% ever reach leadership roles.
Better tools = better outcomes.
HerOS puts female real estate agents at the center of innovation.
Her Market Lab combines done-for-you marketing & transaction systems with personalized AI agents so your business runs smoother & smarter.
Coming soon...
The Complete Agent Platform
Powered by HerOS
HerOS Content Agent
Personalized social media content calendars & SEO blogs. Preloaded email campaigns and plug-and-play posts. Plus a library of ready-to-use templates for everything from paid ads to listing presentartions.
Simplified Marketing
HerOS Workflow Agent
Customized buyer, seller & client-care pipelines with built-in automations. Proven listing workflows. Follow-up reminders and transaction checklists that keep your leads moving and deals closing.
Powerful Automations
Websites, Funnels & CRM
A fully functional backend: CRM, websites, landing pages, funnels, lead capture forms, post scheduling, email marketing and more - all under one login.
Streamlined Systems
Community & Education
Step-by-step onboarding, tutorials & webinars, weekly founder updates, and a private women-first network to keep you connected & confiedent.
Supportive Growth
Resource Hub
Top Trends & Tools
to help you stay ahead of the curve
We’re building the future of real estate marketing - but you don’t have to wait to start. Explore free resources designed to save you time and spark new leads.
Blog
These are the three biggest mistakes real estate agents make when running their business (and how to fix them)...
Free Tools
In need of a Q4 refresh? Download our Real Estate Agent Reboot - designed to hit reset on your biz & optimize workflows so you can finish out the year on top.
Newsletter
A weekly hit of top trends, tools, & time-savers from our founder...straight to your inbox.
Our Story
Developed by a former agent, who's actually been where you are.
By 23 I was partner of a real estate team. That year, I doubled online leads & helped close 35+ deals - then I hit a wall.
I was organizing listing prep, running marketing & lead gen campaigns, creating content, managing transactions... you get the picture. Oh, and I was also trying to be a present mom. Spoiler alert: I completely burnt out.
That’s why I'm building Her Market Lab: to give women in real estate a one-stop-shop for cutting edge tech, AI tools, proven systems, and support.
So you can grow your business and live your life.
- Brynn Carmody, Founder
The Community
It's not just software. It's a movement.
Her Market Lab is the first global AI powered platform - built for women, by women.
Our goal isn't to create the next big tech giant; but a network of like-minded women who believe in balance, innovation, and collective success.
Because your business should fuel your life, not take it over.
⇨ Part of our membership is a supportive community of fellow agents where we share ideas, advice, and referrals. We don't believe in gatekeeping here 🙅♀️
Join Us
Work smarter. Sell more.
Be one of the first 100 founding members to join our list & get an exclusive lifetime discount.
The smarter way to run your real estate business.
Built for balance. Powered by AI.
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