Privacy Policy

Effective date: December 1, 2025

1) Who we are

Her Market Lab ("HML", "we", "us", "our") provides educational content, resources, and software services for real estate professionals.

Website: hermarketlab.com

2) What this policy covers

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:

visit our website

opt in to our email list or download a free resource

purchase or use our services

3) Information we collect

We may collect:

Contact information: name, email, phone number

Account information: login credentials and profile details (if you create an account)

Payment information: billing details (processed by our payment processor; we do not store full card numbers)

Usage data: pages viewed, clicks, and interactions with our site and platform

Device data: IP address, browser type, device identifiers (IOS vs. Android, Desktop vs. Mobile)

4) How we use your information

We use information to:

deliver resources you request

provide and operate our services

send product updates, marketing, and educational emails (you can unsubscribe anytime)

process payments and manage subscriptions

improve our website and platform

prevent fraud and keep our services secure

comply with legal obligations

5) Legal bases (where applicable)

Depending on your location, we process personal information based on:

your consent

performance of a contract

legitimate interests

legal obligations

6) Sharing your information

We may share information with our service providers for purposes related to internal operations such as email and CRM providers, payment processors (Stripe), hosting and infrastructure providers. We do not sell your personal information or data.

7) Cookies and analytics

We may use cookies and similar technologies to operate our site and understand performance.

8) Data retention

We retain personal information as long as needed to provide services, comply with legal obligations, and resolve disputes.

9) Your rights

You always have the right to opt out of marketing. Depending on where you live, you may have rights to:

access, correct, or delete your personal information

withdraw consent

10) Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission is 100% secure.

11) Children

Our services are not intended for children under the age of majority in your jurisdiction.

12) International transfers

Your information may be processed outside your region depending on our service providers.

13) Contact

If you have questions about this Privacy Policy, contact:

[email protected]